The Lalaloopsy franchise recently premiered its latest spin-off, Lalaloopsy Girls, which is aimed at a slightly older market than its normal dolls and its current Nickelodeon television show. The “normal” or older Lalaloopsy dolls and cartoon are aimed at children who are about 4 to 9 years old, while the Lalaloopsy Girl franchise is aimed at 9 to 11; the new franchise is also expected to be more appealing to doll collectors due to the similarity between the Lalaloopsy Girl dolls and similar franchises, such as Monster High or even Barbie.
Lalaloopsy Girls is also expected to release a cartoon, again aimed at the slightly older demographic, in 2015. But is the new spin-off a positive message for young girls? Or has it missed the mark in its attempt to be hip and cool? Let’s look at some of the pros and cons of the new Lalaloopsy Girls.
The success of the current Lalaloopsy TV series and the toy/doll line is that there are plenty of characters for young girls to love and to identify with—characters that are interesting in baking, or in sports, or science, or fashion, and so on. Girls need characters that exhibit these types of traits, especially if girls are often not portrayed being interested in them. The Lalaloopsy Girls franchise might be shaping up to be similar; it has already premiered six slightly older characters, all based on those from the original TV series.
The original Lalaloopsy TV series has been great for showcasing the different personality traits of the characters, which can then be transferred over to the dolls. The characters have many excellent traits for young girls, including interests in things which are traditionally considered “for boys,” such as science and math. But so far, the Lalaloopsy Girls franchise seems to be focusing more on fashion and fun than on definable character traits outside of fashion or sparkles. In a recent music video released to promote the franchise and the upcoming TV series, the characters were shown dancing in a school, including a science lab, but all they interacted with were glitter, clouds, and typical pink things. Hopefully, this is not a sign that the show will be moving away from having its characters interested in a plethora of positive things that young girls can relate to, such as actual science, actual mathematics, sports, and so on.